Approximate reading time: 2 minutes
Dynamic remarketing campaigns are another option for advertisers to provide customers personalized content, allowing you to create more targeted and relevant ads for your target audience. Here are some tips for beginners on how to use ad group dynamic remarketing in Google Ads. 1. What is ad group dynamic remarketing? Ad group dynamic remarketing is…
Approximate reading time: 3 minutes
As a digital marketer, you’re always looking for new ways to improve your campaigns and get ahead of the competition. One way to do this is by using ad group call tracking in Google Ads. Call tracking allows you to see which keywords and ads are driving phone calls to your business. This information can…
Approximate reading time: 3 minutes
What are ad group video ads? Ad group video ads are a type of video ad that allows you to target specific groups of people with your video content. With ad group video ads, you can create different videos for different groups of people based on their interests, demographics, or even location. How can I…
Approximate reading time: 3 minutes
Conversion tracking lets you see which of your ads are driving conversions, so you can optimize your campaigns for better results. It’s a valuable tool that can help you improve your ROI and get more out of your Google Ads campaigns. Here are some beginner tips for using ad group conversion tracking: 1. Set up…
Approximate reading time: 3 minutes
Remarketing lists for search ads (RLSA) are a powerful tool that can help you improve your Google Ads performance. But how do you use them effectively? In this article, we’ll share expert advice on using RLSA to get the most out of your Google Ads campaigns. What is RLSA? RLSA is a Google Ads feature…
Approximate reading time: 3 minutes
Google Ads are a powerful tool for digital marketers, but they can be tricky to use effectively. One area where this is particularly true is with ad group structured snippets. Structured snippets are a way of highlighting specific information about your product or service in your ad, making it more likely that potential customers will…
Approximate reading time: 3 minutes
Google Ads is constantly evolving to help digital marketers better target potential customers. One feature to be added is Similar audiences. This allows you to target people who are similar to your current customers, based on their online behavior. What are Similar audiences? Similar audiences are a way of targeting potential customers who are similar…
Approximate reading time: 2 minutes
Customer match allows you to upload a list of customers or potential customers, and then target them with specific ads. This is a powerful tool that can help you reach your target audience in a more targeted and effective way. However, there are a few things you need to keep in mind when using customer…
Approximate reading time: 3 minutes
Google Ads is an effective way to reach out to potential customers, but how can you be sure that your campaigns are successful? By measuring the right metrics, you can get a clear picture of how your Google Ads campaigns are performing and make necessary adjustments to improve your results. Key points covered in this…
Approximate reading time: 3 minutes
In this article, we discuss “Is google performance max any good?” 1. Introduce the Google Performance Max campaign option and explain how it works. 2. Compare the Google Performance Max campaign option to other Google Advertising campaign options. 3. Discuss the advantages and disadvantages of the Google Performance Max campaign option. 4. Discuss whether the…
Approximate reading time: 2 minutes
Google ads Local inventory ads are a great way for businesses to promote their products and services to local customers. Here is short guide to help you get started with Local inventory ads. 1. What are Local inventory ads? Local inventory ads are a type of Google ad that allows businesses to promote their products…
Approximate reading time: 2 minutes
Performance max campaigns are a type of Google Ads campaign that focus on maximizing your conversion rate, rather than your click-through rate. While they can be effective, they are not a replacement for your keyword campaigns. Keyword campaigns are important because they help you to target your ads to people who are actually searching for…
Approximate reading time: 2 minutes
Google is removing “similar audiences” / “similar segments” for targeting; Reporting will no longer be generated. From May 2023, similar audiences segments for targeting will disappear and reporting will no longer be generated. Google have just announced that starting in May 2023, similar audiences segments for targeting and reporting will no longer be generated. Google…
Approximate reading time: 2 minutes
Google Ads can help you advance your business goals in a number of ways. First, Google Ads can help you reach a larger audience with your message. By targeting your ads to specific keywords, you can ensure that your ad is seen by people who are already interested in what you have to offer. Additionally,…
Approximate reading time: 4 minutes
Introduction A common question I often get asked is “Can you manage your own Google PPC campaigns without being an expert?” The short answer is yes, you can manage your own Google PPC campaigns without being an expert. However, there are a few things you need to keep in mind if you want to be…
Approximate reading time: 3 minutes
Google Ads is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users. As a marketer, you know that maintaining your Google Ads campaigns on a regular basis is essential to your…
Approximate reading time: 3 minutes
In recent years, online advertising has become increasingly popular as a way to reach out to potential customers. However, there is a downside to this trend: lead fraud. Lead fraud occurs when a person, bot or entity creates fake leads in order to collect money from businesses that are paying for leads. This can be…
Approximate reading time: 3 minutes
What is Performance max? In this article, we discuss what is performance max? 1. What is Google’s performance max campaign option? 2. How can performance max benefit my Google advertising campaigns? 3. What are the key features of performance max? 4. How do I set up a performance max campaign? 5. What are some…
