Customer match allows you to upload a list of customers or potential customers, and then target them with specific ads. This is a powerful tool that can help you reach your target audience in a more targeted and effective way.
However, there are a few things you need to keep in mind when using customer match. Here are some beginner tips for using ad group customer match in Google Ads:
1. Make sure your list is high quality
When you upload a list of customers or potential customers to Google Ads, it’s important to make sure that the list is of high quality. This means that the list should be accurate and up-to-date.
If you have an outdated or inaccurate list, it will be less effective and could even result in your ads being shown to the wrong people.
2. Use relevant and targeted ads
Once you have a high-quality list of customers or potential customers, you need to make sure that you’re using relevant and targeted ads. This means that your ad should be specifically designed for the people on your list.
Your ad should be relevant to their needs and interests, and it should be targeted to the specific audience you’re trying to reach.
3. Segment lists
Avoid big bucketed lists. If you are specifically setting up campaigns for prospective clients, ensure you’re also customizing ads for their needs.
Examples of segments could be Prospective Clients for TV’s, Client’s who have purchased TV’s etc.
4. Review
Once you launch your customer match campaign, be sure to monitor your results. This will help you see what’s working and what’s not. You can then make changes to improve your results.
Customer match is a powerful tool that can help you reach your target audience in a more targeted and effective way. By following these simple tips, you can make the most of this tool and achieve success with your marketing campaigns.