Search advertising or paid search advertising is a form of online advertising that allows businesses to promote their products and services on search engine results pages (SERPs). This type of advertising is a great way to reach potential customers who are actively searching for what you have to offer.
When a user searches for a keyword or phrase on a search engine, they will see a list of relevant results. These results can include paid ads (or Search Ads), as well as organic results. Paid ads are typically labelled as such, and they usually appear at the top of the results page.
Search advertising allows businesses to target potential customers who are actively searching for products or services like theirs. Search ads are typically displayed at the top or bottom of search engine results pages (SERPs), and can be a very effective way to drive traffic and customers to your website.
There are a number of different search engines available, each with its own strengths and weaknesses. However, there are a handful of global search engines with significant coverage that provide the ability to advertise directly. Popular Search ad providers globally include Google, Microsoft, Yahoo and Facebook.
DL Consulting Group offer multiple digital marketing services to clients including Search Engine Marketing (SEM), Search Engine Optimisation (SEO), Electronic Digital Marketing (EDM) and Social Media advertising. We can also assist with content and native ad strategies.
For further information please visit https://www.dlconsulting.com.au.