Digital Ads

A broader term you may have heard of is Digital Advertising (or Digital Ads). So what exactly are digital ads?

Digital advertising refers to all forms of marketing that takes place online or digitally, whether that be through websites, social media sites, online streaming channels or apps. It is more than likely if you have owned or used a digital device that you would have experienced some form of digital advertising.

The most common types of digital ads are search ads, display ads, native ads, social media ads, video ads and email marketing.

Search Advertising

Search advertising or paid search advertising is a form of online advertising that allows businesses to promote their products and services on search engine results pages (SERPs). This type of advertising is a great way to reach potential customers who are actively searching for what you have to offer.

Native Advertising

Native advertising is a type of online advertising that is designed to blend in with the surrounding content. In the simplest of terms, native ads are in essence sponsored content.

Display advertising

Display advertising usually takes the form of images and text showing up in an ad banner and are common across all device mediums. Display ads provide a cost effective and simple means of advertising across major social media and content websites

Social Media ads

Social media ads provide the opportunity to businesses to target specific types of audiences that may be prospective consumers of their products or services. Typically on social media websites such as Facebook, Instagram or LinkedIn you will see specific content that is clearly labelled as an advertisement. These ads subject to the platform could be a combination of text, image or video ads.  The non-paid version of social media ads that you more than likely have also experienced may in fact not look like an ad.  Word of mouth (influencer) advertising takes a subtle approach to promoting a product or service and is usually built into a social media post in some shape or form.

Video ads

Another common type of digital ad, video ads are in essence making use of videos to promote a product or service and can be commonly found across the majority of ad mediums.

Email marketing

Email marketing or (or Electronic Digital Marketing) is a form of electronic digital mail that makes use of lists (or user accounts) to provide consumer insight into a product or service.  Like traditional mass mailing, email marketing makes use of digital communication services to convey a message to current or prospective clients.