Conversion tracking lets you see which of your ads are driving conversions, so you can optimize your campaigns for better results. It’s a valuable tool that can help you improve your ROI and get more out of your Google Ads campaigns.
Here are some beginner tips for using ad group conversion tracking:
1. Set up conversion tracking for each ad group
If you want to track conversions for each ad group, you need to set up conversion tracking for each ad group. This way, you’ll be able to see which ad groups are driving conversions and which ones aren’t.
To set up conversion tracking, go to the “Tools” menu in Google Ads and select “Conversions.” Then, click on the “+ Conversion” button and follow the instructions.
2. Use conversion tracking data to optimize your campaigns
Once you’ve set up conversion tracking, you can use the data to optimize your campaigns. Look at which ad groups are driving conversions and adjust your bids and keywords accordingly.
You can also use the data to create new ad groups or adjust your existing ones. For example, if you see that one of your ad groups isn’t performing well, you can create a new ad group with different keywords or adjust your existing ad group.
3. Keep an eye on your conversion rate
Your conversion rate is the number of conversions divided by the number of clicks. It’s a good idea to keep an eye on your conversion rate so you can see how well your ads are performing.
If you see that your conversion rate is low, it could be because your ads aren’t relevant to your keywords. You can try changing your keywords or creating new ad groups to improve your conversion rate.
4. Use negative keywords to exclude irrelevant searches
If you’re getting a lot of clicks but few conversions, it could be because your ads are being shown for irrelevant searches. You can use negative keywords to exclude these searches and improve your conversion rate.
To find negative keywords, go to the “Keywords” tab in Google Ads and click on the “Search Terms” report. This report will show you the searches that triggered your ad and the resulting conversion rate.
5. Test different ad types
There are many different types of ads you can use in Google Ads, such as text ads, image ads, and video ads. You can test different ad types to see which ones work best for your business.
To test different ad types, create a new ad group and test one ad type at a time. Then, compare the results to see which ad type performs better.
6. Use different landing pages for each ad group
Your landing page is the page people see after they click on your ad. It’s important to use a relevant and effective landing page for each ad group.
To find the right landing page for each ad group, test different pages and see which ones result in the most conversions. You can use A/B testing to test different versions of your landing pages and see which one performs better.
7. Monitor your cost per conversion
Your cost per conversion is the amount you spend on an ad divided by the number of conversions. It’s a good idea to monitor your cost per conversion so you can see how much you’re spending on each conversion.
If you see that your cost per conversion is high, it could be because your ads aren’t relevant to your keywords or because your landing pages aren’t effective. You can try changing your keywords or landing pages to lower your cost per conversion.
8. Use conversion tracking to track phone calls
If you’re running a campaign that encourages people to call your business, you can use conversion tracking to track phone calls. To do this, you need to set up call tracking.
Call tracking lets you see how many phone calls you’re getting from your ads and how many of those calls are resulting in conversions. To set up call tracking, go to the “Tools” menu in Google Ads and select “Conversions.” Then, click on the “+ Conversion” button and follow the instructions.
9. Use conversion tracking to track offline conversions
If you’re running a campaign that encourages people to visit your store or make a purchase offline, you can use conversion tracking to track these offline conversions. To do this, you need to set up offline conversion tracking.
Offline conversion tracking lets you see how many offline conversions you’re getting from your ads. To set up offline conversion tracking, go to the “Tools” menu in Google Ads and select “Conversions.” Then, click on the “+ Conversion” button and follow the instructions.
10. Keep track of all your conversions in one place
If you’re running multiple campaigns with different goals, it can be helpful to keep track of all your conversions in one place. This way, you can see which campaigns are driving the most conversions and adjust your budget accordingly.
To do this, go to the “Tools” menu in Google Ads and select “Conversions.” Then, click on the “+ Conversion” button and follow the instructions. You can then add all of your conversions to this report so you can see which campaigns are performing the best.