Search engine marketing (SEM) and search engine optimisation (SEO) are both digital marketing strategies that aim to improve a website’s visibility and organic traffic.
SEM is a paid form of marketing that utilises techniques such as pay-per-click (PPC) advertising, while SEO is a free form of marketing that focus on improving a website’s ranking in search results organically.
Both SEM and SEO are important for any business with an online presence, but which one is right for you will depend on your budget, goals, and competition.
The two terms often get used interchangeably, but there are some key differences between SEM (search engine marketing) and SEO (search engine optimization). SEM is a broader term that refers to all the various marketing activities you can do to improve your visibility in search engines. This includes things like ads, pay-per-click (PPC) campaigns, and other forms of paid promotion. SEO, on the other hand, is all about improving your organic (unpaid) visibility in search engines. This usually entails things like optimizing your website content, building backlinks, and improving your overall site architecture.
DL Consulting Group offer multiple digital marketing services to clients including Search Engine Marketing (SEM), Search Engine Optimisation (SEO), Electronic Digital Marketing (EDM) and Social Media advertising. We can also assist with content and native ad strategies.
For further information please visit https://www.dlconsulting.com.au.