Approximate reading time: 4 minutes
As a marketer, you know that SEM is a powerful tool to reach potential customers. But what are the core settings you should use in your Google PPC campaigns? When you set up your Google PPC campaign, you’ll need to choose some core settings. These include the campaign type, bidding strategy and budget. You’ll also…
Approximate reading time: 2 minutes
Performance max campaigns are a type of Google Ads campaign that focus on maximizing your conversion rate, rather than your click-through rate. While they can be effective, they are not a replacement for your keyword campaigns. Keyword campaigns are important because they help you to target your ads to people who are actually searching for…
Approximate reading time: 2 minutes
Google is removing “similar audiences” / “similar segments” for targeting; Reporting will no longer be generated. From May 2023, similar audiences segments for targeting will disappear and reporting will no longer be generated. Google have just announced that starting in May 2023, similar audiences segments for targeting and reporting will no longer be generated. Google…
Approximate reading time: 4 minutes
In this article, we discuss basic guidelines to optimizing a website for google news 1. Why optimize your website for Google News? 2. What are the benefits of optimizing your website for Google News? 3. How to optimize your website for Google News? 4. What to consider when optimizing your website for Google News? 5….
Approximate reading time: 3 minutes
In this article, we discuss beginners tips for SEO web page optimization providing a basic guide on how to get started with SEO; covering topics including: 1. Defining what search engine optimization (SEO) is 2. Outlining the key elements of SEO on-page optimization 3. Outlining the key elements of SEO off-page optimization 4. Outlining the…
Approximate reading time: 2 minutes
Google Ads can help you advance your business goals in a number of ways. First, Google Ads can help you reach a larger audience with your message. By targeting your ads to specific keywords, you can ensure that your ad is seen by people who are already interested in what you have to offer. Additionally,…
Approximate reading time: 3 minutes
In this article, we discuss the following topics: 1. Introduction: Why improving your search engine ranking in Google is important 2. The basics of how Google’s search engine works 3. Tips on how to improve your website to rank higher in Google’s search results 4. How to create content that will help improve your search…
