Google Ads is by far the most popular provider of search ads globally, with other organisations such as Baidu, Microsoft Bing and Yahoo offering search ads. Google and Bing in particular, provider partners the ability to display their ads on their own websites, which in turn form the search providers specific external search and display networks.
Social networks also in part offer a product or service that can be classified as Search Ads, but the ads are more dictated by the behaviour of their website users, with retargeted text ads being more of a focus than keyword generated ads.
Google Ads
Google Ads is a powerful advertising tool that can help you reach new customers and grow your business.
However, it can be challenging to know where to start. Creating a Google Ads campaign that will help you achieve your business goals can be achieved by either possibly undertaking the task yourself or finding an organisation or ad agency that specialise in Search Engine Marketing. If you do have some experience with marketing and are willing to undertake some training, or be mentored by an individual or organisation, you may be able to complete or manage your ads on your own.
A good tip to commence is to decide what your advertising goals are. Are you looking to generate leads or sales? Drive traffic to your website? Increase brand awareness? Once you know what you want to achieve, you can consider what sort of campaigns you will need to create to meet your goals. Thereafter keyword selection and ad creation are required. Keywords are the words or phrases that people use when they search for products or services like yours. Choosing the right keywords and having effective ads are both crucial to the success of your campaign. Other options you may need to consider adding including audience type, locations and implementation of conversion tracking. And of course, consider whether you want to be sending your users directly to your website or to customised landing pages, built specifically for your ads.
When advertising with Google, your ads can reach across the whole Google Ads Network, which includes both partner websites and their own websites such as YouTube.
Should I hire someone to setup my google ads campaigns?
There is no easy answer when it comes to hiring someone to manage your Google Ads campaigns. On one hand, it can be a great way to save time and if you do have some experience ensure that your campaigns are actively reviewed and updated. On the other hand, it can be a costly investment that may not produce the results you are hoping for if you don’t have the experience with Google Ads.
Ultimately, the decision of whether or not to hire someone to manage your Google Ads campaigns comes down to a few factors. First, you need to consider your budget and whether you can afford to pay someone to manage your campaigns. Secondly, again, you need to evaluate your own skills and knowledge when it comes to Google Ads. If you feel confident in your ability to manage your campaigns, then hiring someone may not be necessary.
What are Microsoft Ads (Bing Ads)?
Like Google Ads, Microsoft Ads is an advertising platform that allows businesses to promote their products and services on Microsoft properties, including Bing, Outlook, and Skype. Similarly, to Google Ads, Microsoft Ads is a pay-per-click (PPC) platform, which means businesses only pay when someone clicks on their ad. Microsoft Ads have a smaller reach than Google Ads, but can also be an effective means of targeting potential clients if you have the time to invest in setting up and managing ad campaigns.
Microsoft Ads can be a great way to reach new customers, as it allows businesses to target people who are already interested in what they have to offer. Additionally, Microsoft Ads is a highly-effective way to reach people in specific locations, as it allows businesses to target ads to people in specific countries, states, or cities.
Other Search Ad providers
Depending on your global location, there are a few other search advertisers that you can consider for advertising, however, coverage is subject to your targeted location. Baidu is a Chinese based search engine and is one of the largest internet companies in the world. Baidu offers various services, including a comprehensive Chinese search engine, as well as Baidu Maps.
Whilst not specifically search engines, the major social media platforms offer a similar service to Google Ads. LinkedIn, Facebook and Instagram all offer multiple forms of advertising, from text ads to image and video ads and are a popular means of sourcing clients through online advertising.
Amazon also offer an ad network which reaches across their brands and products and is popular with amazon partners. Amazon DSP (Demand Side Platform) allows partners to buy display and video ads at scale across Amazon.com, Kindles, Fire TV IMDb.com and other apps and platforms.
DL Consulting Group offer multiple digital marketing services to clients including Search Engine Marketing (SEM), Search Engine Optimisation (SEO), Electronic Digital Marketing (EDM) and Social Media advertising. We can also assist with content and native ad strategies.
For further information please visit https://www.dlconsulting.com.au.