As a digital marketer, you’re always looking for new ways to improve your campaigns and get ahead of the competition. One way to do this is by using ad group call tracking in Google Ads.
Call tracking allows you to see which keywords and ads are driving phone calls to your business. This information can be invaluable in helping you to optimize your campaigns and get the most out of your budget.
Here are some expert tips for using ad group call tracking in Google Ads:
Set up call tracking for your entire account
The first step is to set up call tracking for your entire Google Ads account. This will give you the ability to track calls from all of your campaigns, not just individual ad groups.
To do this, go to the “Settings” tab in your account and click on “Account Settings.” Then, scroll down to the “Tracking” section and click on “Edit.”
Next, select “Enable call tracking” and then click “Save.”
Create a separate call-only campaign
Once you have call tracking set up for your account, you can create a separate call-only campaign. This campaign will only show ads that can be clicked to place a call, rather than taking the user to a landing page.
Creating a call-only campaign is a great way to increase the number of phone calls you receive from your Google Ads campaigns. It also allows you to track the performance of your ads more effectively, as you’ll be able to see how many calls each ad generates.
To create a call-only campaign, go to the “Campaigns” tab and click on “New Campaign.” Then, select “Call-only” as the campaign type.
Use call extensions OR different numbers
Another effective way to increase the number of phone calls you receive from your Google Ads campaigns is to use call extensions. Call extensions allow users to click a button to place a call directly from your ad, without having to visit your website first.
To set up a call extension, go to the “Ad Extensions” tab and click on “Call Extensions.” Then, click on “New Extension.”
Enter the phone number you want people to call, as well as the extension number (if applicable). You can also specify when you want the extension to appear by clicking on the “Scheduling” tab.
If you want to take things to the next level, why not purchase a number of numbers and have call extensions specifically for different campaigns? When calls are coming in, your team will know specifically what the query is related to.
Monitor your results
Once you’ve set up call tracking and implemented some of the tips above, it’s important to monitor your results so that you can see what’s working and what’s not.
To do this, go to the “Reporting” tab and click on “Calls.” This will show you how many phone calls you’ve received from your Google Ads campaigns, as well as the average duration of each call.
You can also see which keywords and ads are generating the most phone calls by clicking on “Keywords” or “Ads.” This information can be invaluable in helping you to optimize your campaigns for maximum results.
Make changes based on your results
Once you’ve been monitoring your results for awhile, you may want to make some changes based on what you’re seeing. For example, if you notice that certain keywords or ads are generating a lot of phone calls but the average duration of each call is short, you may want to adjust your bid strategy accordingly.
On the other hand, if you see that certain keywords or ads are generating a lot of phone calls but few of them are converting into sales, you may want to consider changing your ad copy or offer.
Making changes to your campaigns based on your results is an important part of getting the most out of call tracking. By constantly tweaking and optimizing your campaigns, you can ensure that you’re always driving the best results possible.