There are two main types of search ads: text ads and image ads.
Text ads are the most common type of search ad and they appear as a short headline with a couple of lines of text. Image ads are less common and they appear as an image with an accompanying headline.
Depending on the network, advertisers have a multitude of options for search advertising text ads and associated ad extensions. Google Ads use the default responsive search text ads and have a multitude of ad extensions available to use such as sitelink, call out and price extensions.
Google Ad Extensions are additional features that you can add to your Google Ads to help improve your click-through rate and quality score. Ad Extensions can include things like call buttons, location maps, product images, and more. Adding Ad Extensions to your ads can give you a significant advantage over your competition, so it’s definitely worth doing if you’re running Google Ads for your business.
DL Consulting Group offer multiple digital marketing services to clients including Search Engine Marketing (SEM), Search Engine Optimisation (SEO), Electronic Digital Marketing (EDM) and Social Media advertising. We can also assist with content and native ad strategies.
For further information please visit https://www.dlconsulting.com.au.