Google Ads is constantly evolving to help digital marketers better target potential customers. One feature to be added is Similar audiences. This allows you to target people who are similar to your current customers, based on their online behavior.
What are Similar audiences?
Similar audiences are a way of targeting potential customers who are similar to your current customers. Google looks at a range of factors when determining who is similar to your current customers, including:
- The websites they visit
- The apps they use
- The searches they perform
- The YouTube videos they watch
- The places they visit
Based on this information, Google then creates a list of potential customers who are similar to your current customers. This list is updated on a regular basis, so you always have access to the latest data.
How do Similar audiences work?
Similar audiences work by targeting potential customers who are similar to your current customers. This allows you to reach people who are likely to be interested in your product or service.
To create a Similar audience, you first need to create a customer list. This can be done by uploading a list of email addresses, phone numbers, or physical addresses. Once you have your customer list, you can then create a Similar audience by selecting the ‘Create Similar Audience’ option in Google Ads.
Once you’ve created your Similar audience, you can then start targeting potential customers who are similar to your current customers. You can do this by targeting them with specific ads, or by targeting them with specific keywords.
How can I use Similar audiences?
There are a number of ways you can use Similar audiences to improve your Google Ads campaigns. Here are some ideas:
- Use Similar audiences to create targeted ad campaigns. You can target potential customers who are similar to your current customers with specific ads. This allows you to reach people who are more likely to be interested in your product or service.
- Use Similar audiences to target specific keywords. You can target potential customers who are similar to your current customers with specific keywords. This allows you to reach people who are more likely to be interested in your product or service.
- Use Similar audiences to create custom audiences. You can create custom audiences by targeting potential customers who are similar to your current customers. This allows you to reach people who are more likely to be interested in your product or service.
Here are some expert tips for using ad group similar audiences in Google Ads
1. Make sure your target audience is large enough.
Similar audiences can be a great way to reach new people, but only if your target audience is large enough. If your target audience is too small, you may not be able to reach enough people with your ads.
2. Use negative keywords.
When using similar audiences, be sure to use negative keywords. This will help you reach the right people with your ads and avoid wasting money on ads that aren’t relevant to your target audience.
3. Test different ad groups.
When using similar audiences, it’s important to test different ad groups. This will help you find the right mix of keywords and ad copy that works best for your target audience.
4. Monitor your results.
When using similar audiences, it’s important to monitor your results. This will help you see how well your ads are performing and make changes if necessary.
5. Keep these tips in mind.
When using similar audiences, keep these tips in mind. This will help you get the most out of your ads and reach your target audience.
Similar Audiences segments
Advertisers using similar audience / similar segments would have received recent news that from August 2023 they will disappear. From May 2023, similar audience segments will stop being generated and in August 2023, will all be removed from all ad groups and campaigns.
Google stated in their recent announcement (https://support.google.com/google-ads/answer/12463119?hl=en) that that similar audience segments will become “more powerful, tested, privacy-centric automated solutions, helping advertisers connect with more relevant audiences whilst respecting privacy concerns.
Visit https://support.google.com/google-ads/answer/12463119?hl=en for further information