Approximate reading time: 5 minutes
As a small to medium business owner, manager, expert or student of Search Engine optimization (SEO), understanding Google ranking signals is an essential ingredient to the success of improving your organic online search rankings. Ranking higher in organic search engine results can lead to increased visibility, conversions and improves competitive advantage. The alternative – slipping…
Approximate reading time: 3 minutes
In this article, we discuss “Is google performance max any good?” 1. Introduce the Google Performance Max campaign option and explain how it works. 2. Compare the Google Performance Max campaign option to other Google Advertising campaign options. 3. Discuss the advantages and disadvantages of the Google Performance Max campaign option. 4. Discuss whether the…
Approximate reading time: 4 minutes
As a marketer, you know that SEM is a powerful tool to reach potential customers. But what are the core settings you should use in your Google PPC campaigns? When you set up your Google PPC campaign, you’ll need to choose some core settings. These include the campaign type, bidding strategy and budget. You’ll also…
Approximate reading time: 2 minutes
Performance max campaigns are a type of Google Ads campaign that focus on maximizing your conversion rate, rather than your click-through rate. While they can be effective, they are not a replacement for your keyword campaigns. Keyword campaigns are important because they help you to target your ads to people who are actually searching for…
Approximate reading time: 2 minutes
Google is removing “similar audiences” / “similar segments” for targeting; Reporting will no longer be generated. From May 2023, similar audiences segments for targeting will disappear and reporting will no longer be generated. Google have just announced that starting in May 2023, similar audiences segments for targeting and reporting will no longer be generated. Google…
Approximate reading time: 4 minutes
In this article, we discuss basic guidelines to optimizing a website for google news 1. Why optimize your website for Google News? 2. What are the benefits of optimizing your website for Google News? 3. How to optimize your website for Google News? 4. What to consider when optimizing your website for Google News? 5….
Approximate reading time: 3 minutes
In this article, we discuss beginners tips for SEO web page optimization providing a basic guide on how to get started with SEO; covering topics including: 1. Defining what search engine optimization (SEO) is 2. Outlining the key elements of SEO on-page optimization 3. Outlining the key elements of SEO off-page optimization 4. Outlining the…
Approximate reading time: 4 minutes
What are operators in Search? Google search operators are special characters and keywords that can be used to filter, refine, and specify your search results on Google.com. There are two types of search operators: regular expressions (symbols that you can use to stand in for unknown characters in a word or phrase) and special characters…
Approximate reading time: 3 minutes
What is Performance max? In this article, we discuss what is performance max? 1. What is Google’s performance max campaign option? 2. How can performance max benefit my Google advertising campaigns? 3. What are the key features of performance max? 4. How do I set up a performance max campaign? 5. What are some…
Approximate reading time: 3 minutes
In this article, we discuss the following topics: 1. Introduction: Why improving your search engine ranking in Google is important 2. The basics of how Google’s search engine works 3. Tips on how to improve your website to rank higher in Google’s search results 4. How to create content that will help improve your search…
