Google Ads are a powerful tool for digital marketers, but they can be tricky to use effectively. One area where this is particularly true is with ad group structured snippets.
Structured snippets are a way of highlighting specific information about your product or service in your ad, making it more likely that potential customers will click through to your website.
However, ad group structured snippets can be difficult to set up and manage effectively. In this article, we provide an overview and expert advice on how to use ad group structured snippets in Google Ads, so that you can make the most of this powerful tool.
What are ad group structured snippets?
Ad group structured snippets are a way of highlighting specific information about your product or service in your ad. This information is displayed in a separate box beneath your ad, and can include things like price, features, or even customer reviews.
Why should I use ad group structured snippets?
There are two main reasons why you should use ad group structured snippets in your Google Ads. Firstly, they can help to improve your click-through rate (CTR), as potential customers are more likely to click on an ad that contains relevant information about your product or service.
Secondly, ad group structured snippets can also help to improve your quality score, as they show that your ad is relevant and informative. This, in turn, can help to lower your costs-per-click (CPC), as Google will reward you with a lower CPC for ads that are more relevant to users.
How do I set up ad group structured snippets?
There are two ways to set up ad group structured snippets in Google Ads. The first is to use the “ad customizers” feature, which allows you to insert dynamic information into your ads, such as prices or customer reviews.
To do this, simply create a new ad customizer and select “ad group structured snippet” as the type. Then, enter the information that you want to include in your structured snippet, such as the price of your product or service, or a customer review.
The second way to set up ad group structured snippets is to use the “ad extensions” feature. Ad extensions allow you to add additional information to your ads, such as your phone number or address.
To do this, simply create a new ad extension and select “ad group structured snippet” as the type. Then, enter the information that you want to include in your structured snippet, such as the price of your product or service, or a customer review.
How do I manage ad group structured snippets?
Once you’ve set up your ad group structured snippets, you’ll need to manage them on an ongoing basis. The best way to do this is to use the “ad customizers” feature in Google Ads. This feature allows you to insert dynamic information into your ads, such as prices or customer reviews.
To do this, simply create a new ad customizer and select “ad group structured snippet” as the type. Then, enter the information that you want to include in your structured snippet, such as the price of your product or service, or a customer review.
What are some common mistakes with ad group structured snippets?
There are a few common mistakes that people make when using ad group structured snippets. Firstly, they often forget to update their ad copy when they change their prices or product offerings. This can lead to potential customers seeing outdated information in your ads, which can damage your credibility.
Secondly, people often forget to add relevant keywords to their ad group structured snippets. This can make it difficult for potential customers to find your ads, as they won’t be triggered by relevant searches.
Finally, people often forget to monitor their ad group structured snippets on an ongoing basis. This means that they might not notice if their CTR starts to decline, or if their quality score begins to suffer.
By following these expert tips, you can avoid these common mistakes and make sure that your ad group structured snippets are working effectively for you.