Introduction
A common question I often get asked is “Can you manage your own Google PPC campaigns without being an expert?”
The short answer is yes, you can manage your own Google PPC campaigns without being an expert.
However, there are a few things you need to keep in mind if you want to be successful.
Expert Tips for How to Manage Your Own Google Ads Campaigns:
Understand How the Auction System Works
The first step to successfully managing your own Google Ads campaigns is to understand how the auction system works. Google uses a complex auction system to determine which ads are shown on its search engine results pages (SERPs). This system takes into account a number of factors, including the quality of the ad, the relevance of the ad to the user’s query, the bid amount, and the advertiser’s history with Google.
Use the Various Tools and Features That Google Offers
Google offers a number of tools and features that can help you successfully manage your Ads campaigns. These tools include the Keyword Planner, which can help you research and select the right keywords for your campaigns; the Campaign Planner, which can help you create and manage your campaigns; and the AdWords Editor, which can help you make bulk changes to your campaigns.
Stay Up-to-Date with New Features and Changes
Google is constantly making changes to its Ads platform. Some of these changes are small and insignificant, while others can have a major impact on your campaigns. It’s important to stay up-to-date with these changes so that you can make the necessary adjustments to your campaigns. The best way to do this is to subscribe to the Google Ads blog so that you receive notifications whenever there is a new post.
Test, Test, Test
One of the most important things you can do when managing your own Google Ads campaigns is to test different settings and strategies. There is no one perfect way to run an Ads campaign, so it’s important to experiment with different approaches until you find what works best for your business. Some things you may want to test include different ad copy, different keyword match types, different bidding strategies, and different ad placements.
Invest in learning
If you want to be successful with Google Ads, you need to invest some time and money in learning how to use it effectively. There are a number of resources available that can help you learn the ins and outs of Google Ads. You can find books, online courses, and even certification programs that can teach you everything you need to know about running successful campaigns. There is plenty of free stuff out there available from Google if you take a look. Try Google’s Digital Garage to get started.
Set realistic goals for your campaign.
Before you even start creating your Google Ads campaign, you need to have a clear understanding of what you want to achieve with it. Are you looking to generate leads? Drive traffic to your website? Increase sales? Once you know what your goals are, you can create a campaign that is designed to achieve them.
Do your research.
As we mentioned earlier, it’s important that you have a clear understanding of how Google Ads works before you try to manage your own campaign. Take some time to read about the different features and options that are available, and then experiment with them in a test account. This will give you a good idea of how everything works and how you can use it to your advantage.
Create relevant ads.
One of the most important aspects of a successful Google Ads campaign is creating relevant ads. Your ads should be targeted towards the keywords that you are bidding on, and they should be relevant to the products or services that you offer. If your ads are not relevant, they will not be effective and you will not get the results that you are looking for.
Continually monitor your results.
Once your Google Ads campaign is up and running, it’s important that you monitor your results so that you can make necessary adjustments. Keep an eye on your click-through rate (CTR) and conversion rate, and make changes to your campaign if necessary. For example, if your CTR is low, you may want to consider changing your ad text or targeting different keywords.
Hire an Expert if You Need Help or as a Mentor to assist you on your journey
If you’re not confident in your ability to successfully manage your own Google Ads campaigns, then you may want to consider hiring an expert to help you along the way.
There are a number of companies that specialize in managing Ads campaigns, so finding one that fits your needs should not be difficult. When hiring an expert, be sure to ask about their experience managing similar campaigns and what results they have been able to achieve for their clients.
DL Consulting Group can provide mentoring to individuals who wish to manage their own Google Ads campaigns. Visit dlconsulting.com.au to contact us for more information.
Conclusion
Google Ads campaign self-management is a great way to take control of your campaigns and ensure that they are running smoothly. By managing your campaigns yourself, you can save time and money by avoiding the need to hire a separate company or individual to manage your Google Ads account. In addition, self-management gives you the ability to track your campaign’s progress and make changes as needed to optimize your results.
References
Google Ads Fundamentals Exam Study Guide. Google. https://support.google.com/
Best Practices for Managing Your Google Ads Campaigns. Google. https://support.google.com/
Guidelines for a Successful Google Ads Campaign. Google. https://support.google.com/