Introduction
Google Ads (https://ads.google.com/) is an advertising platform that allows businesses to place ads on Google.com and its partner websites. Google Ads is a pay-per-click (PPC) advertising platform, which means businesses only pay when someone clicks on their ad.
A Google Ads account allows you to create and manage your own ads, and it also provides you with a way to track your results. You can use your account to create a variety of different ad types, including text, image, and video ads. You can also target your ads to specific demographics, interests, and even locations.
So, what’s the simplest way to setup your account and an advertising campaign yourself, ensuring costs are kept to a minimum?
Key points covered in this article
1. Google Ads can be a very effective way to reach potential customers at a relatively low cost.
2. You can target your ads to appear only to people who are searching for specific keywords that you select.
3. You can also target your ads to appear on specific websites that you select.
4. You can set a daily budget for your Google Ads campaign, so you don’t spend more than you’re willing to spend.
5. You can track the performance of your Google Ads campaign so you can see how effective it is in reaching potential customers and driving traffic to your website.
Google Ads – what are they?
Google Ads is an advertising platform provided by Google that allows businesses to place ads on Google.com and its partner websites. There are two types of Google Ads: search ads and display ads.
Search ads are the text-based ads that appear when someone searches for a keyword that you’ve bid on. Display ads are the image-based ads that appear on websites in the Google Display Network.
Set up a Google Ads account
You can set up a Google Ads account for free, but it will cost you to advertise. To create a search ad, you’ll need to create a campaign, then an ad group, and then your ad. To create a display ad, you’ll need to create a campaign, then an ad group, and then your ad.
There are a few different ways to set up a Google Ads account, and the cheapest option will depend on the business’s advertising goals. For example, if a business wants to advertise to people in a specific location, they would want to set up a “local” campaign. Local campaigns are typically the cheapest option because they allow businesses to target a smaller audience.
Another way to set up a Google Ads account is through an “interest” campaign. Interest campaigns target people based on their interests, and can be a more expensive option because they reach a larger audience.
The cheapest option for setting up a Google Ads account and campaigns
The cheapest option for setting up a Google Ads account will vary depending on the business’s advertising goals. However, businesses can save money by targeting a smaller audience with a local campaign, or by choosing an interest campaign that reaches people who are more likely to be interested in their product or service.
We recommend that in the long run it is best to get an agency or expert to setup your initial campaigns, walk you through the process of what they have completed, provide some advice for campaign maintenance, and possibly provide mentoring for a period of time.
Whilst there will be some upfront investment from a setup perspective, it can save you both a lot of time and future issues if completed by an expert to commence with.
Conclusion
Google Ads can be a very effective way to market your business, but it can also be a bit expensive from both a setup, maintenance and advertising perspective. There are a few ways to cut down on the cost of your Google Ads, and the cheapest way is both at a campaign level by striving to make use of location targeting, audiences, minimal targeted keywords and small budgets alongside keeping management campaign costs to a minimum by either completing this yourself or seeking assistance with initial setup and campaign mentoring.
You can create and manage your own ads, and you can also track your results, but remember you will still need to invest time in learning how the Google Ads systems work alongside other system which support Google Ads (such as Google Analytics).
Hashtags
#googlead #cheapgooglead #googleads
Glossary
-AdWords: Google’s advertising platform
-PPC: Pay-per-click, a type of online advertising where businesses pay a fee for each click on their ad
-CPC: Cost-per-click, the amount that businesses pay for each click on their ad
-CTR: Click-through rate, the percentage of people who click on an ad after seeing it