Introduction
Google offers a variety of advertising products to help businesses reach their target audiences. The different types of Google campaigns include search, display, video, and shopping. Each type of campaign has its own set of features and options, and works differently to reach users.
Search campaigns are the most common type of Google advertising. They appear as text ads on the Google search results page, and are triggered when a user searches for a relevant keyword. Display campaigns appear on websites and apps across the Google Display Network, and can be targeted to reach users based on their interests. Video campaigns run on YouTube and other video sites, and can be targeted to reach users based on their viewing habits. Shopping campaigns are designed to promote products on Google Shopping and other e-commerce sites, and can be targeted to reach users who are interested in specific products or categories.
Key points covered in this article
1. Google Ads campaigns can be broadly classified into two types: search campaigns and display campaigns.
2. Search campaigns are designed to target users who are actively searching for products or services that you offer. Display campaigns, on the other hand, aim to reach users who are not actively searching but may be interested in your products or services.
3. Both types of campaigns can be further divided into different sub-types, each with its own unique features and targeting options.
4. The most effective Google Ads campaigns are those that are carefully planned and structured, with clear goals and objectives.
5. To be successful with Google Ads, it is important to constantly monitor your campaigns and make necessary adjustments to ensure that they are performing optim
Google AdWords is an advertising service by Google for businesses wanting to display ads on Google and its partner websites.
Google AdWords lets businesses advertise in two ways: through search ads and display ads. Search ads are the text ads that appear when someone searches for something on Google.com or a partner website. Display ads are the banner ads that appear on websites across the internet, including on Gmail, YouTube, and millions of other websites.
Google AdWords offers two types of targeting for display ads: interest targeting and topic targeting. Interest targeting allows businesses to show their ads to people based on their interests, such as sports, cooking, or travel. Topic targeting allows businesses to choose specific topics related to their products or services to target their ads to people who are interested in those topics.
How do Google campaigns work?
When a business creates a campaign in Google AdWords, they choose what type of campaign they want to create: a search campaign or a display campaign. They also choose their budget and set a bid for how much they’re willing to pay per click or per thousand impressions.
For search campaigns, businesses choose keywords that they want their ad to show up for when people search for those terms on Google.com or a partner website. Google will then show the ad to people who search for those keywords and charge the business when someone clicks on the ad.
For display campaigns, businesses choose the websites where they want their ad to show, the topics they want to target, or the interests they want to target. Google will then show the ad on those websites or to people who have those interests and charge the business based on either how many times the ad is shown (impressions) or how many times it’s clicked (click-through rate).
What are the different types of Google campaigns?
There are four different types of Google campaigns: search, display, video, and shopping.
Search campaigns are the most common type of campaign and are what most businesses think of when they think of Google AdWords. Search campaigns let businesses choose keywords that they want their ad to show up for when people search for those terms on Google.com or a partner website. Google will then show the ad to people who search for those keywords and charge the business when someone clicks on the ad.
Display campaigns let businesses choose the websites where they want their ad to show, the topics they want to target, or the interests they want to target. Google will then show the ad on those websites or to people who have those interests and charge the business based on either how many times the ad is shown (impressions) or how many times it’s clicked (click-through rate).
Video campaigns let businesses create video ads that can run on YouTube and other video websites. Video ads can be either in-stream (before, during, or after a video) or in-display (as a thumbnail image next to a related video). Businesses only pay when someone watches their video ad all the way through or clicks on it.
Shopping campaigns let businesses create product listings that appear in Google Shopping, a product search engine. Shopping campaigns are only available to businesses that sell physical goods online. Businesses only pay when someone clicks on their product listing and is taken to their website.
Google Ads replaced Smart Shopping and Local campaigns with Performance Max campaigns. First introduced in November 2021, Performance Max campaigns provide a simplistic means of advertising your products and services with Google Ads, providing significant automation.
Conclusion
There are four main types of Google campaigns: search, display, video, and shopping. Search campaigns are the most common and work by showing your ad to people who are searching for keywords related to your business. Display campaigns show your ad on websites that are part of the Google Display Network, and video campaigns show your ad on YouTube. Shopping campaigns are a bit different, as they allow you to showcase your products on Google Shopping and other shopping websites.
Hashtags
#GoogleAds #PPC #SEM
Glossary
- Google Ads: Google Ads is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.
- Search Network: The Search Network is a collection of websites where Google shows ads. This includes Google Search, Images, Maps, and other Google sites.
- Display Network: The Display Network is a collection of websites—including Gmail and YouTube—that show ads.
- Shopping: Shopping campaigns let retailers advertise their products on Google Search, Shopping, and other Google properties.
- Video: Video campaigns let you reach people across YouTube and the web with engaging video ads.
- Universal App Campaigns: Universal App Campaigns are the simplest way to promote your app on Google. You set your budget and we show your ad across Search, Display, YouTube, and the millions of apps in the Google Network.