The Combinations Report for Responsive Display Ads has been updated to provide more helpful information. Starting January 15, 2023, the report will only show combinations from the current month and the preceding 11 months. This will be done on an ongoing basis, with any older combinations being deleted. This update will allow users to more easily track their asset combinations and make better informed decisions about their campaigns. The Combinations Report is a valuable tool for advertisers, as it provides insight into which combinations of assets are performing best and can help inform future ad campaigns. With this update, advertisers can now more easily track their asset combinations over time and make better decisions about their campaigns.
Combinations Report changes
The Combinations Report for Responsive Display Ads provide valuable insights into which combinations of assets are performing best and can help inform future ad campaigns. This update will make it easier for advertisers to track their asset combinations over time and make better decisions about their campaigns. Google announced in December 2022 that changes would be made to these reports to make them in effect more helpful based on client needs.
Google Ads new tools for ad creation
Google Ads has also recently released new tools for ad creation that make it easier for businesses to create more engaging ads and provide helpful, actionable information about their performance. These new tools streamline the process of managing ads and assets like sitelinks, allowing users to create and manage them in the same step when creating a Search or Performance Max campaign.
The new workflow also makes it easier to apply assets like sitelinks as you create a responsive search ad. As you create assets and apply them to your campaign, the preview tool will automatically update so you can see them in the context of your ad. In addition, Google Ads will now recommend assets based on your chosen campaign goal. For example, if you’ve selected “Leads” as your campaign objective, we’ll automatically recommend that you add a lead form asset.
The “Assets” page in the “Ads & Assets” menu provides reporting for all of the assets across your account. You’ll see headlines and descriptions in the “Asset” table view, while the “Association” table view will show assets like images and prices. As you review associations, you’ll be able to see how your creative assets perform at the account, campaign and ad group levels.
The unified performance reporting for assets allows users to review their creative as a whole by seeing assets like sitelinks, callouts, and images alongside their headlines and descriptions in the combinations report. This makes it easier to review and make informed decisions about your creative as a whole.
Google Ads’ state that the new tools for ad creation are designed to help businesses create more engaging ads that meet consumer expectations quickly and at scale. With these new tools, businesses can easily manage their ads and assets while getting helpful insights into their performance. This is sure to help businesses create more effective ads and reach their desired goals.
For further information, visit https://blog.google/products/ads-commerce/create-engaging-ads/ .