Have your heard of Google Ads Performance Max Automation?
No matter how big or small your business is, you always want to make sure you’re getting the most out of your Google tools. That’s why we’re here to give you a quick rundown of Google Performance Max, a service that can help you optimize your use of Google products and ensure that you’re getting the most out of them.
Performance Max Automation in essence is the greatest difference between Performance Max campaigns and other types of Google Ads campaigns.
Performance Max campaigns are designed to take advantage of automated features to deliver optimal results. Other types of Google Ads campaigns may not be as effective in using automation to achieve superior results.
Google only automates ad creation based on the assets you setup, which are similar to the same principles used to setup responsive display ads.
So, what do we think of Google Performance Max Ads?
- Firstly, you need to ensure your campaigns are robust; i.e. lock down location settings and make sure you are only displaying ads to the countries you wish to display to (Not those users who show intent in a country) and you know what your campaign objectives are (e.g. sales, leads or website traffic)
- Secondly, make sure your assets are reflective of the product or service you are trying to promote. Working on your ad assets will assist with performance.
- Finally, remember that Performance Max ads don’t replace your keyword-based Search campaigns and should be seen as complimenting these. All of Google’s channels from YouTube to Search and Gmail will display Performance Max Ads.
Performance Max – Additional resources
If you are looking for a guide to how to implement performance max campaigns or more information about managing Performance Max campaigns, visit https://support.google.com/google-ads/answer/10724896?hl=en for further details.
Here are some useful case studies and guides from SEM specialists:
Dean Long – Everything you need to know about performance max campaigns – https://www.deanlong.io/blog/google-performance-max-campaign
Agency Analytics Guide to Performance Max Campaigns – https://agencyanalytics.com/blog/google-performance-max-campaigns
SEL – How to control Performance Max Campaigns – https://searchengineland.com/how-to-control-performance-max-campaigns-387424