Approximate reading time: 4 minutes
In an age where digital interactions dominate the marketplace, generating instant leads through online marketing has become an indispensable tool for businesses looking to thrive. Online marketing offers a plethora of channels and strategies, each tailored to capture potential customers’ attention at various stages of the buying process. In this guide, we will explore how…
Approximate reading time: 4 minutes
We’re signing off for 2022! A special thanks to all those readers who have reached out over the past few months. Looking forward to providing more insights into the “Digital Marketing World” in 2023. It’s that time of year again! The holiday season is upon us and that means it’s time to start thinking about…
Approximate reading time: 3 minutes
As a digital marketer, you’re always looking for new ways to improve your campaigns and get ahead of the competition. One way to do this is by using ad group call tracking in Google Ads. Call tracking allows you to see which keywords and ads are driving phone calls to your business. This information can…
Approximate reading time: 3 minutes
What are ad group video ads? Ad group video ads are a type of video ad that allows you to target specific groups of people with your video content. With ad group video ads, you can create different videos for different groups of people based on their interests, demographics, or even location. How can I…
Approximate reading time: 3 minutes
Conversion tracking lets you see which of your ads are driving conversions, so you can optimize your campaigns for better results. It’s a valuable tool that can help you improve your ROI and get more out of your Google Ads campaigns. Here are some beginner tips for using ad group conversion tracking: 1. Set up…
Approximate reading time: 3 minutes
Remarketing lists for search ads (RLSA) are a powerful tool that can help you improve your Google Ads performance. But how do you use them effectively? In this article, we’ll share expert advice on using RLSA to get the most out of your Google Ads campaigns. What is RLSA? RLSA is a Google Ads feature…
Approximate reading time: 2 minutes
The Combinations Report for Responsive Display Ads has been updated to provide more helpful information. Starting January 15, 2023, the report will only show combinations from the current month and the preceding 11 months. This will be done on an ongoing basis, with any older combinations being deleted. This update will allow users to more…
Approximate reading time: 3 minutes
Google Ads are a powerful tool for digital marketers, but they can be tricky to use effectively. One area where this is particularly true is with ad group structured snippets. Structured snippets are a way of highlighting specific information about your product or service in your ad, making it more likely that potential customers will…
Approximate reading time: 3 minutes
Google Ads is constantly evolving to help digital marketers better target potential customers. One feature to be added is Similar audiences. This allows you to target people who are similar to your current customers, based on their online behavior. What are Similar audiences? Similar audiences are a way of targeting potential customers who are similar…
Approximate reading time: 2 minutes
In recent years, programmatic advertising has become increasingly popular among advertisers. This type of advertising allows advertisers to use data to target specific audiences with ads that are more likely to be relevant and of interest to them. There are a number of ways that programmatic advertisers can use data to build more targeted audiences….
Approximate reading time: 2 minutes
Customer match allows you to upload a list of customers or potential customers, and then target them with specific ads. This is a powerful tool that can help you reach your target audience in a more targeted and effective way. However, there are a few things you need to keep in mind when using customer…
Approximate reading time: 4 minutes
Introduction – Quick tips about becoming a Google Ads specialist Google Ads is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users. As the world of online advertising continues to grow,…
Approximate reading time: 2 minutes
Google ads Local inventory ads are a great way for businesses to promote their products and services to local customers. Here is short guide to help you get started with Local inventory ads. 1. What are Local inventory ads? Local inventory ads are a type of Google ad that allows businesses to promote their products…
