Approximate reading time: 6 minutes
*Update February 28th, 2023* The good news since I wrote this article last year is that Google has improved issues associated with Performance max lead quality, with new features available to keep fraudulent traffic to a minimum. There’s plenty of documentation online about changes made, but if you want to get started somewhere, head to…
Approximate reading time: 4 minutes
We’re signing off for 2022! A special thanks to all those readers who have reached out over the past few months. Looking forward to providing more insights into the “Digital Marketing World” in 2023. It’s that time of year again! The holiday season is upon us and that means it’s time to start thinking about…
Approximate reading time: 2 minutes
Dynamic remarketing campaigns are another option for advertisers to provide customers personalized content, allowing you to create more targeted and relevant ads for your target audience. Here are some tips for beginners on how to use ad group dynamic remarketing in Google Ads. 1. What is ad group dynamic remarketing? Ad group dynamic remarketing is…
Approximate reading time: 3 minutes
As a digital marketer, you’re always looking for new ways to improve your campaigns and get ahead of the competition. One way to do this is by using ad group call tracking in Google Ads. Call tracking allows you to see which keywords and ads are driving phone calls to your business. This information can…
Approximate reading time: 3 minutes
What are ad group video ads? Ad group video ads are a type of video ad that allows you to target specific groups of people with your video content. With ad group video ads, you can create different videos for different groups of people based on their interests, demographics, or even location. How can I…
Approximate reading time: 3 minutes
Conversion tracking lets you see which of your ads are driving conversions, so you can optimize your campaigns for better results. It’s a valuable tool that can help you improve your ROI and get more out of your Google Ads campaigns. Here are some beginner tips for using ad group conversion tracking: 1. Set up…
Approximate reading time: 3 minutes
Remarketing lists for search ads (RLSA) are a powerful tool that can help you improve your Google Ads performance. But how do you use them effectively? In this article, we’ll share expert advice on using RLSA to get the most out of your Google Ads campaigns. What is RLSA? RLSA is a Google Ads feature…
Approximate reading time: 2 minutes
The Combinations Report for Responsive Display Ads has been updated to provide more helpful information. Starting January 15, 2023, the report will only show combinations from the current month and the preceding 11 months. This will be done on an ongoing basis, with any older combinations being deleted. This update will allow users to more…
Approximate reading time: 3 minutes
Google Ads are a powerful tool for digital marketers, but they can be tricky to use effectively. One area where this is particularly true is with ad group structured snippets. Structured snippets are a way of highlighting specific information about your product or service in your ad, making it more likely that potential customers will…
Approximate reading time: 3 minutes
Google Ads is constantly evolving to help digital marketers better target potential customers. One feature to be added is Similar audiences. This allows you to target people who are similar to your current customers, based on their online behavior. What are Similar audiences? Similar audiences are a way of targeting potential customers who are similar…
Approximate reading time: 2 minutes
Customer match allows you to upload a list of customers or potential customers, and then target them with specific ads. This is a powerful tool that can help you reach your target audience in a more targeted and effective way. However, there are a few things you need to keep in mind when using customer…
Approximate reading time: 3 minutes
Google Ads is an effective way to reach potential customers who are searching for products or services that your business offers. When creating a Google Ads campaign, there are a few key things to keep in mind in order to create a successful campaign. First, you need to identify your target audience and create ad…
Approximate reading time: 3 minutes
Introduction Sales funnels are one of the most important tools for any business. They help you to track and convert your leads into customers, and then keep them coming back for more. Creating a sales funnel can seem like a daunting task, but it doesn’t have to be. With a little planning and some creativity,…
Approximate reading time: 3 minutes
Introduction Are you looking for ways to drive more traffic to your website? If so, you’re in the right place. In this article, we’ll share with you five effective ways to drive more traffic to your website. By implementing these strategies, you can boost your website’s traffic and reach your target audience. Key points covered…
Approximate reading time: 3 minutes
Google Ads is an effective way to reach out to potential customers, but how can you be sure that your campaigns are successful? By measuring the right metrics, you can get a clear picture of how your Google Ads campaigns are performing and make necessary adjustments to improve your results. Key points covered in this…
Approximate reading time: 3 minutes
Introduction As the world’s largest search engine, Google receives over 63,000 searches per second. This gives businesses a huge opportunity to reach potential customers through Google Ads. However, businesses need to ensure their Google Ads campaigns are effective, and one way to do this is by conducting keyword research. Keyword research is the process of…
Approximate reading time: 3 minutes
Introduction Google Ads is an online advertising platform developed by Google. It is the largest and most popular form of online advertising in the world. Google Ads allows advertisers to display ads on Google’s search engine and other Google properties. Google Ads is a complex platform with many different elements. In this article, we will…
Approximate reading time: 3 minutes
Key points covered in this article 1. The impact of landing pages on Google Ads campaigns can be significant. 2. A well-designed landing page can improve your campaign’s click-through rate and conversion rate. 3. Landing pages should be relevant to your ad campaign and offer a clear call to action. 4. Make sure your landing…
Approximate reading time: 3 minutes
Introduction Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts. Affiliate marketing is a popular way to make money online, and it has been growing in popularity for years. There are many different ways to…
Approximate reading time: 4 minutes
Introduction Digital marketing is always evolving as new technologies are developed and new platforms emerge. As we move into 2022, there are several digital marketing trends that are worth paying attention to. In 2022, digital marketing will continue to grow in popularity as a way to reach consumers. This growth will be driven by the…
