Google ads are one of many effective ways business can generate leads. But are they the best method of your business generating leads and should they be the only platform you use for your businesses lead gen strategy?
The short answer is: it depends on what your business goals and objectives are and what your ad budgets are. Google Ads can be a great lead generation tool, but it’s not the only option out there and based on our experience, shouldn’t be the sole option you consider for lead gen. In addition to Google Ads, you can also use other digital marketing channels to generate leads, such as SEO, content marketing, and social media. There are also other PPC products in the market, including Bing / Microsoft Ads.
What are Google Ads?
Google Ads is an advertising platform that allows businesses and individuals to promote their products or services on Google.com and its partner websites. Google Ads allows businesses to set a budget for their advertising campaigns and only pays when someone clicks on their ad. This makes it a very effective way to advertise, as businesses only pay for results.
Google Ads is a powerful advertising tool that can help businesses reach new customers and grow their business. If you are starting out in advertising online, Google ads is recommended as the first port of call as it has the widest coverage in Australia and across the western world of users, provides a multitude of products to choose from for ad placements (everything from Shopping ads to display and PPC ads) and is known for its high-quality traffic levels.
What are the benefits of using Google Ads for lead generation?
There are a number of benefits to using Google Ads for lead generation. Firstly, it allows you to target your ads specifically to people who are searching for the products or services that you offer. This ensures that your ads are seen by people who are already interested in what you have to offer, which means that you are more likely to generate leads. Your targeting power includes everything from location, device and audience, to age and gender.
Another benefit of using Google Ads for lead generation is that it allows you to track your results so that you can see how effective your ads are. This means that you can constantly optimise your ads to ensure that they are as effective as possible. Google even provides its own analytics products that you can connect to your ad campaigns
The major benefit of using Google Ads for lead generation is in its coverage. As a generic rule of thumb, you are more likely to attract prospective clients from advertising on Google Ads that any other ads platform. Of course, this is subject to who your target client is. For example, if your business is in the trades industry, you may find that advertising on certain trade sites may be more beneficial to you than advertising with Google Ads.
Are there any disadvantages of using Google Ads for lead generation?
We know that Google Ads is one of the most popular and effective forms of online advertising. However, there are also some potential downsides to using Google Ads for lead generation that you should be aware of before you start using this tool.
For one thing, Google Ads can at times be expensive, especially if you don’t have the right strategies in place from the commencement of your ad campaigns. If you’re not careful with your budget, you could end up spending more money on ads than you make in sales. Additionally, Google Ads can be time-consuming to set up and manage and should be completed by an individual with expert knowledge, training or someone who has access to a PPC marketing specialist that can assist along the way.
If you don’t have someone on your team who is dedicated to this task, it can take away from other important tasks that need to be done and could possibly lead to mistakes being made from the outset. There is always the risk that your ads will not be effective from day one without the commitment and budget allocation to monitoring and maintaining your campaigns, whether they are Google Ads campaigns or others.
Overall, using Google Ads for lead generation is a great way to reach your target audience and to generate leads. But ultimately, the best lead generation strategy for your business will depend on your budget, your target audience, and your marketing goals. If you’re looking for a quick and easy way to generate leads, Google Ads may be a good option. But if you’re looking for a more long-term lead generation strategy, you should explore other available options and ensure you have multiple sources in place for your client lead gen strategy.
DL Consulting Group offer multiple digital marketing services to clients including Search Engine Marketing (SEM), Search Engine Optimisation (SEO), Electronic Digital Marketing (EDM) and Social Media advertising. We can also assist with content and native ad strategies.
For further information please visit https://www.dlconsulting.com.au.